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Advocacy > Narrowcasting

The following information is about Narrowcasting.

Narrowcasting Defined

Involves directing messages to a more highly differentiated and narrowly defined marketing niche. This occurs through very selective buying in mass media and increased use of specialized or targeted media. Narrowcasting is synonymous with direct marketing (DM) and specialty advertising.

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Off-site Narrowcasting Links, User Submitted

The following links have been collected through user bookmark submission in the Narrowcasting category. Please note, because these resources are off-site we cannot guarantee the accuracy or quality of any information.

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Wed Jun 24

  • Purina Serves Dog Owners 'Digital Storybook' App: Aiming to capitalize on the relationship between owners and dogs, Nestlé's Purina PetCare today (Tuesday) launched a digital storybook application that allows consumers to upload and capture special moments with their pets.

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Thu May 21

  • Your Favorite Location-Based Mobile Apps: Trending upward are the the number of location-based mobile phone applications - i.e. apps that know where you and/or your friends are and utilize that data in some way.

If you would like to find additional social bookmark based links on the topic of we recommend the Open Tag Directory > Narrowcasting. If you would like to find related tags we recommend Tag Patterns > Narrowcasting

Off-site Narrowcasting Research Links

If you still need additional information on Narrowcasting then we suggest the following off-site resources. Please note, because these resources are off-site we cannot guarantee the accuracy or quality of any information.

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